To increase the traffic on a website by increasing its rank in the search engine ranking with the help of organic traffic is known as Search Engine Optimisation or SEO. The leading search engines like Google and Yahoo use SEO strategy to display their results.
The reasons to employ an SEO services company for business are listed below in detail-
- The potential customers search for products and services on the Internet. There are about 2 Billion Internet users in the world, and 40,000 searches are done every second. So, the best feature of SEO is the popularity of search engines among the users.
- The quality of traffic is excellent in SEO, and these are the users who are actively searching for products on the Internet. Thus, the chances of conversion are high.
- SEO is a free technique and cost is low when compared to advertising. The cost involved in SEO are only related to hiring an SEO expert who is required to grow the rankings in search results.
- There is no requirement for advertising if the SEO campaign is active and thus, investment in other areas can be made.
- The users of search engines know that the search listing plays an essential role while making purchase decisions. If a website is listed higher in the search results, it is likely that it will gain credibility.
A paid form of advertising to increase the sales and visibility of your organisation is PPC. The payment is made to the search engine only when the Ads are clicked which ensures that money is not wasted while advertising.
The cost involved in PPC services is calculated using a simple formula-
Pay-per-click ($) = Advertising cost ($) / Ads clicked (#)
Other than having great ROI, PPC also targets specified users who are relevant to the business.
Do you want to take services of an online marketing company?
Visit Splashsys.com to get the best SEO and PPC services in Delhi.
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