Top SEO Techniques to Rank High in 2019

It is hard to believe that 2018 will end in a few weeks!

In SEO, numerous changes and updates have come from Google and other search engine giants for webmasters. Google continues to dominate with 80% of engine search share in the web.

Google will continue to work on to deliver personalised result to visitors. Voice search is gaining big and usage share is increasing at a rapid rate globally. Mobile has already taken over the desktop in term of search volume in many countries, would slowly take over in other countries as well. Video marketing is getting more prominence to garner attention and create engagement with the targeted audience. These are crucial changes that would get a broader use and shape SEO services campaigns in 2019.

However, specific fundamental techniques and rules would play significant roles to rank on the first page of the search result. Let us look at some of the methods:

1. Focus More on Quality Content

Google is focusing on giving a rich experience to every visitor that won’t be possible without good quality contents. That is why Google is urging every webmaster to focus on creating creative, quality and engaging materials for the targeted audience.

The content must be of high quality related to topics with an optimised number of keywords and semantic words. The long blogs and articles with an in-depth discussion on a specific topic get more preference from audience and search robots.

2. Page Relevance

Writing a compelling landing page is an integral part of the SEO campaign. Make sure to make your page relevance to your topic regarding the products and services to increase the likelihood of getting higher rank in the search result. Don’t forget to mention the keywords and maintain an optimum density to get preference from the search result.

Write the meta and tile as per the guideline. Now, Google allows only 140 characters to write to describe your services and products. Naturally place the keywords to inform Google bots about your company.  

3. Focus on Page Speed

Page speed is an important SEO factor that can assist in ranking high in the search result. Most importantly, it will help in serving information to the visitors immediately decreasing the bounce rate. There is a high chance of engaging that visitor in your website.

4. Build More Quality Backlink

Links were considered the bread and butter of SEO campaigns. In 2012, Google brought the Penguin algorithm update to prevent abuse of link building.

Make sure to build backlink only from authority and reliable sources. Acquiring links from low quality and spam sites won’t bring any improvement but would negatively impact your ranking. The website that you are planning to create link must be from related industry and has high domain authority. Or else, your site may be penalised if connected with low and spammy sites.

Conclusion

Many SEO experts have already discussed the 200 ranking factors, and many are coming up with the addition of new methods by search engines. However, SEO service will concentrate on the work to improve user experience and giving personalised result to visitors. Make your website mobile friendly while optimising for RankBrain and voice searches to get more traffic and engagement.

Want to get SEO service for your business?

Splashsys Webtech is a leading SEO service company in Delhi offering professional services to companies to build their online presence. The company has helped numerous brands to realise their digital marketing goal through advanced services. Contact them for services today.