SEO stands for search engine optimization. It’s a technique to increase your website ranking and bring organic traffic on the website. SEO services in India are getting popular due to their effectiveness in generating web traffic, leads and sales for business.
Its totally different from other digital marketing mediums as in other mediums like PPC we have to pay some amount to google whereas in SEO no amount is to be paid to search engines.
The biggest advantage of SEO is that it generates organic traffic for your website and thus increase the probability of lead conversion.
Analysis- first they examine your nature of business and understand your business goals.
Suggestions- they give suggestions if your website is not SEO friendly and need some changes. After that they keep forward their keywords which can bring more lead and traffic to the website. Although sometimes keywords are given by the client only but its duty of a SEO expert to suggest keywords from their side also.
Creating backlinks- after finalizing keywords they start building backlines by performing social bookmarks, guest posting, blog posting, article posting, PPT submission, etc on different sites. These activities help in indexing of your website and Google will be convinced to visit your site.
This will also increase your website’s traffic as those backlinks will act like a reference for your site. And gradually you will come on top ranking by keywords finalized.
Posting Free ads and business listing - they post free ads known as classified ads and do business listing. It increases brand awareness and can generate lead. Though classifieds are now outdated by still performed by some companies.
Performing in page activities- along with those off page activities mentioned above an SEO expert performs on page activities too. It means improving the pages of the websites which we want to target.
Is SEO good for your business?
Well the answer is that its not only good but its best for your business as today everyone offering everything online. So, its better to create an online presence to boost your business and SEO is the best medium of digital marketing to promote your commodity or services.
Digital marketing agency in India
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