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What are the most popular methods used in Internet advertising?

The popularity of digital marketing is growing at an exponential rate, and two of the most important techniques used in it is- SEO and PPC services. PPC or Pay Per Click is the technique of internet advertising in which advertisers pay a fee each time their ad is clicked.

Search engine advertising is one of the most popular forms of PPC. This allows advertisers to bid for ad placement in a search engine's sponsored links when someone searches for a keyword that is related to their business offering. 
Each click will result in advertiser paying a small fee to the search engine. If the PPC is performed correctly, it results in massive profits as a $1 investment can lead to $100 sale. 

From selecting the right keywords to organising these keywords into a well-organised campaign and setting up a PPC landing page that is optimised for conversions. The task performed by PPC experts are many. Some of the benefits of using PPC are mentioned below-

  • PPC helps in achieving different business and marketing goals. The brand exposure produced with PPC and assists in converting prospects to clients.
  • It is a measurable technique, and the results are easily tracked. The impressions, clicks and conversions are seen clearly.
  • There is no time restriction with PPC as it can be achieved in a concise time.

Similarly, SEO or Search engine optimisation allows businesses to grow and increase their online visibility. It is a preferably organic method of internet advertising. More a website appears in the search results; the more will be the visitors to it. Following are the benefits of taking services of an SEO services company-

  • Increased traffic
  • ROI
  • Cost-effectiveness
  • Expanded site usability
  • Brand Awareness

Splashsys is an online marketing company based in Delhi. They provide services from SEO, PPC to Website design. Visit Splashsys.com to avail the services.
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