Top 7 SEO Strategies to Increase Your Traffic Web Traffic

Ranking your website on the first page is what every business wants. It remains a distant dream for any company unless genuine efforts following guidelines and modern strategies are made.

Google has released over 200 ranking factors or signals for every webmaster willing to rank at the top and visibility. The task of optimizing your website with these signals seems not doable. Moreover, performing these tasks need expertise and skills. It is where an online marketing company can help and provides suitable results you wanted. That is increasing your website’s ranking, visibility, traffic and sale from online.

The journey to rank your site won’t be easy unless you take suitable steps. You can no longer deceive the Search Engine with keywords stuffing, duplicate contents, and other unethical practices for a top result. You need patience with continuous efforts employing strategies in-line with the latest guidelines.

Customer experience matters most now. Optimising your website for pleasing customers and search engine robots is the best method. Here are the top strategies you can adapt to achieve high ranking and traffic:

1.Optimise for RankBrain

RankBrain is Google’s machine-learning AI system. Back in 2015, Google has announced that RankBrain is the third most important ranking signals. It means you need to understand how it works and optimize your content in line with RankBrain to enhance your ranking in the search result.

Here are some of the tricks to optimize your content:

·         Understand how Google AI system works

·         Create contents for human

·         Develop your content with voice search in mind

·         Build high authority links

2. Optimise for ‘Near Me’ Search Queries

According to Google, the ‘micro-moments’ or ‘near me’ searches are critical touch points in the consumers buying journey. Most of the users use mobile to search their essential products or services first. It is crucial to understand the intent and expectation of users.

Here are some ways to do that:

  Anticipate the common micro-moments relevant to your industry

·         Provide relevant answers to consumers

·         Optimize your site for mobile to deliver quick answers

3. Improve Local Presence

Local SEO service help in ranking your business in the top of the search result. Optimise for the Google My Business page with the following things:

·         Good description of your business

·         Select the right categories your business dealing with

·         Regular updates with image and critical information

·         Mention the address and phone number

·         Add customer reviews

4. Optimise content for voice search

Explosion in the voice search is an essential opportunity for you to get more traffic. Voice is 4x times faster than typing. Optimise your content for voice searches providing answers for direct questions and natural languages.

5. Write contents for Answer Boxes

Google shows content that has a direct response to the search queries in the box. Answering the knowledge-based-queries directly increases your chance of getting ranked in the result. It is because Google tries to show the exact answer to a given question.

For example:

·         Is SEO important for my business?

·         How content marketing helps your business?

·         What is the importance of link building in SEO?

·         And so on.

You can write and optimize content according to common questions relevant to your industry.

6. Use Paid Advertising Service

You don’t need to rank your site in the top to get high traffic for your business. Some of the famous paid ads are effective to increase your web traffic and deliver qualified customers to your business. Some of them are PPC, SMO, SEM, and others.

7. Make your Mobile-Ready

Optimising your website for mobile devices can increase your traffic and sale immensely. As mobile searches have surpassed desktop ones, it has become essential for your business how.

If you are a big publisher, get AMP in place to increase the speed of your site. Websites loading fast get favor to rank at the top of the search result. Bounce rates decrease from your site which is another ranking signal that pulls up your ranking.

Similarly, there are many odd ranking factors and strategies that you need to optimize to enjoy top ranking for higher visibility, traffic, and sales.

How to get these services to improve your ranking?

Splashsys offers advanced SEO services in India and abroad for clients coming from different niche industries. They have helped clients increase ranking, traffic, and ROI of their business. Now you can enjoy the same benefit taking services from them.

Contact them to get SEO services today.