10 Questions to Ask from SEO Agency Before Hiring for Your Business

If your website is not ranking on the first page of the search result on Google and Bing, your potential customers may not be aware of your business existence. Ranking higher in the search engine results is critical to boost your website traffic, brand awareness, sales and earn profit eventually.

seo services

Every site needs SEO services to improve search visibility by ranking higher in the search result. If you don't have time and technical expertise to run an SEO campaign to increase the site’s ranking, it makes sense to hire a reliable search engine optimization firm.

Hiring the best SEO company is not easy. It requires evaluation and comparison of different aspects of the services before concluding to outsource to an agency. Moreover, every agency claims to offer the best services as per your requirement leading to confusions. Proper research is essential before selecting your agency to get the desired outcome in the SEO campaign aligns with your business goal.

So, here are some questions to prospect agency before making your final selection -

1. Ask for the list of current and previous clients?

A trusted SEO company should be open to sharing a list of current and previous clients. Studying these clients will help you to find out how effective the agency may be on specific SEO campaigns. Though they may not provide the exact analytics, yet it helps to find the impacts of SEO campaigns on search ranking, web traffic, and conversions.

2. How will they improve your search ranking?

Most of the SEO agencies offer brief information on methods used to rank a site. Turn back from an SEO agency who is not willing to share its ways. Moreover, you will get an estimate of the time taken to achieve your SEO campaign goal.

The SEO agency offers an initial technical review of your site consisting of broken links, error pages, and other problems. These issues can decrease the search engine ranking. After that, agencies offer on-page and off SEO activities to ensure the ranking of your site in the top. If an agency is not sharing these details, it is a red flag.

3. Do you follow webmaster best practices?

Google webmaster provides guidelines on the best SEO practices to follow in the optimization of a website. Agencies often use unethical means to rank a site in the top which includes spammy contents, hidden text, keyword stuffing, paid links, and others which come under black hat SEO techniques. Partner with agencies who follow only ethical methods promotion.

4. Can they guarantee you top ranking on Google and Bing?

You will come across many SEO agencies stating guaranteed top ranking within the stipulated time. If you find any, don’t partner with them. Nobody can ensure the top position as search results are automated and shown by assessing 200 ranking factors.

5. Can you bring good local search results?

Ranking in the top of the local search result is essential for small businesses to get more customers from the neighborhood. The agency requires expertise in the local SEO techniques to deliver the desired effect.

Optimization for NAP, Google My Business Listing, and others are essential for a business to be shown in the local result.

6. Will you share changes made on my site?

To make a site ready for an SEO campaign, many changes are required. Some of the common ones are writing meta title and description, optimizing for speed, URL fixation, page errors, and optimizing web pages for search engine robots among others.

The SEO agency must share the detail of changes made on the site. It must be transparent and don’t permit to alter source code.

7. Do you measure SEO campaign success, and how?

To measure the success of SEO efforts, how much traffic is being sent to your site should be tracked. Most of the SEO agencies use Google Analytics and Google Webmasters to monitor the site’s ranking with selected keywords, and web traffic. A reputable SEO agency offers these data weekly or once in a month.

8. How do we communicate with each other?

Communication is essential while running your SEO campaign. It may be done through email, Skype, and call directly to the manager. But, you must ask how often do you communicate with clients. Most of the SEO agencies discuss things about the campaign after getting the report and how to improve further.

9. What are your charges?

Charges on the SEO campaign depend on the project size and complexity. The rate depends upon the industry and number of keywords chosen for promotion. It is either paid monthly or after two months according to the suitability of the clients.

In the proposal, most of the agencies give an estimate of the monthly budget. Make sure to share your budget so that they can’t provide a bill which you can’t afford.

10. Do you maintain ownership of our website after termination of contract?

After your contract expires or terminates it early, you should own the ownership of contents and others done by the SEO agency. Make sure they don’t remove or modify the contents on your behalf. It is essential to mention in your contract so that they can’t interfere after termination.

Conclusion

If you get positive answers to these questions, you are on the right track to outsource your project to a reliable agency. Use these questions to get the best agency offering SEO services in India for suitable results.

Are you looking for a reliable agency for SEO services?

Splashsys Webtech is one of the top agencies offering complete digital marketing services to businesses of all sizes. Speak to their experts for services today.